We had the privilege of creating luxury loyalty gifts for Land Rover and Jaguar which needed to be special and unique. We took on the task with a lot of enthusiasm.
Each gift had a unique lino print of an old Land Rover and Jaguar grill. Each lino was numbered and signed by the artist – Andre O’Kelly. Making the prints alone a valuable gift.
Lino printing is a form of fine art printmaking, where the image/design is cut into linoleum (floor covering) to create a ‘printing plate’. The lino is then inked with real oil-based ink, a piece of paper placed over it, and then pressure is applied by hand to transfer the ink to the paper. The result, a unique linocut print.
The gift inside was a branded luxury wine cooler and a custom packaged loyalty card and a custom made die cut ‘thank you tag’, covered with quality wood wool and wrapped with black matt tissue paper and closed off with a sticker about the project.
We then used kraft boxes to contain the gift and used a luxury double sided satin ribbon to tie the gift together and a premium twine to give it a finishing touch of elegance and quality. We then added the lino print and tag to decorate the box with a beautiful bow to make the gift come together.
We made a total of 120 gifts were delivered to Land Rover and Jaguar and their clients were thrilled with the amazing gift they received.