Corporate gifts should be unique, customized and beautiful. You want your clients to love what they have received and to keep them for years to come.
TRAC understands this and embraces the potential of client corporate gifts.
In 2019, we worked under the direction of www.mediamatch.co.za to create a truly unique year-end calendar for TRAC. Each year they choose a theme that their clients will love, and that stands out in creativity. This year they chose the concept of models of towns along the TRAC N4 route.
Andre O’Kelly, hand-cut each model from wood, which featured a special aspect of the town, a typical building found in that town, a well-known feature of that town and a colorful vehicle which allowed each model to have a unique finish.
We then designed the layout of the calendar and included a special map of the route at the end of the calendar. Thanks to Media Match for trusting us with such a special project and as always, working with us hand in hand every step of the way.
Media Match directed the project, working with us on the concepts, look and feel of each model and page, worked with the photographer, copywriters and arranged the print and delivery of these special calendars.
Working on this brand was a truly unique experience and an incredible journey.
We worked on a variety of items and projects for White River Crossing
The logo and CI guidelines, magazine and newspaper ads, online ads on various platforms, vinyl designs for the shops, the RSVP online system, website, posters, and opening launch item branding such as the bags, keyrings, and labels. We also worked on the launch of their social media through our other company I AM Social.
What really makes a difference is major branding projects is working with such a professional team from Fortris and Just Marketing. These guys are top-notch and I’ve just had the most wonderful experience on this project.
The process of this took around 5 months and we blew the launch out the water under the guidance of Just Marketing with Marita Kroon.
Check out our gallery for just a few of the projects we completed for White River Crossing in Mpumalanga.
We had the privilege of creating luxury loyalty gifts for Land Rover and Jaguar which needed to be special and unique. We took on the task with a lot of enthusiasm.
Each gift had a unique lino print of an old Land Rover and Jaguar grill. Each lino was numbered and signed by the artist – Andre O’Kelly. Making the prints alone a valuable gift.
Lino printing is a form of fine art printmaking, where the image/design is cut into linoleum (floor covering) to create a ‘printing plate’. The lino is then inked with real oil-based ink, a piece of paper placed over it, and then pressure is applied by hand to transfer the ink to the paper. The result, a unique linocut print.
The gift inside was a branded luxury wine cooler and a custom packaged loyalty card and a custom made die cut ‘thank you tag’, covered with quality wood wool and wrapped with black matt tissue paper and closed off with a sticker about the project.
We then used kraft boxes to contain the gift and used a luxury double sided satin ribbon to tie the gift together and a premium twine to give it a finishing touch of elegance and quality. We then added the lino print and tag to decorate the box with a beautiful bow to make the gift come together.
We made a total of 120 gifts were delivered to Land Rover and Jaguar and their clients were thrilled with the amazing gift they received.
Creating the perfect logo is a process that should not be taken lightly. Your logo is the first introduction of your company to your clients and it is imperative that you make sure that the first impression lasts the longest.
Here are a few tips to make sure you choose the best first impression for your company:
Be unique, creative and clever: A logo is what helps distinguish a brand from its competitors, so it’s important that the image stands out from the rest.
Understand your brand: Your logo must be able to reach and communicate with your target audience, so make sure you get a pool of resources that inspire you and your brand and be wary of choosing aesthetics rather than ‘portraying a specific message’. Every logo has some kind of history, filled with meaning and purpose.
Keep it easy, flexible and simple: When having a logo designed, keep it simple – you want people to immediately recognise your brand. You don’t want them to have to stare at it to try and figure out what’s going on. Keep it timeless – you don’t want to have to redo your logo every two years.
Colour IS important: Here are some colour theories to keep in mind when choosing your brand’s core message:
Ceceila Porter from Media Match contacted NSDesigns many years ago and we have been working together ever since. We have worked on a vast amount of projects and I can honestly say that having a brand communication manager on board any project makes a real different to your brand.
Cecelia has taken care of many major brands and NSDesigns has worked on the creative of those brands, with her managing the entire project from planning and media buying to design and print.
NSDesigns has also worked on the Media Match brand. Cecelia loves simplicity and minimalist feel, so we created a corporate identity that is simple yet classy.
A big thanks to Cecelia for trusting us with so many fantastic projects, we look forward to major successes together!