Creating the perfect logo is a process that should not be taken lightly. Your logo is the first introduction of your company to your clients and it is imperative that you make sure the first impression lasts the longest.
Here are a few tips to making sure you choose the best first impression for your company:
Be unique, creative and clever. A logo is what helps distinguish a brand from its competitors, so it’s important that the image stands out from the rest.
Understand your brand. Your logo must be able to reach and communicate with your target audience, make sure you get a pool of resources that inspire you and your brand and be wary of choosing aesthetics rather than ‘portraying a specific message’. Every logo has some kind of history, filled with meaning and purpose.
Keep it easy, flexible and simple. When having a logo designed, keep it simple – you want people to immediately recognize your brand, you don’t want them to have to stare to try to figure out what is going on. Keep it timeless – you don’t want to have to redo your logo ever 2 years.
Colour IS important! Here are some colour theories to keep in mind when choosing your brand’s core message:
Ceceila Porter from Media Match contacted me many years ago, and we have been working together ever since. We have worked a a vast amount of projects and I can honestly say that having a brand communication manager on board of any project shows a real different to your brand.
Cecelia has taken care of many major brands, and I have worked on the creative of those brands with her managing the entire project from planning, media buying, design and print.
I have also worked on her brand, she loves the simplicity and minimalist feel so we created a CI that was simple yet classy.
A big thanks to Cecelia for trusting us with so many fantastic projects, we look forward to major successes together!
I have worked with Zongororo for many years and when they finally decided to re-brand after buying into a coffee shop we jumped onto the ‘brandwagon‘ and proposed a new illustrated, family feel, with a farm like theme.
They loved it and so did we, we created their CI, menus, a childrens colour-in book and various other marketing materials.
If ever you are in the region, check out Zongororo in Waterval Boven.
Working with Cape Fruits was a really fun project. They wanted to refresh their current product branding and called us in to do the job.
We got really creative with the process as the client allowed us creative freedom with their brief, which was to fun, funky, colourful and different. It took a couple of months and we re-branding their entire range of products including their mango atchar range, sweet range, juice concentrates, natural chew range, their CI, marketing material and their website.
Because the company allowed creative freedom we added some really cool custom illustration work around transparent openings which showed allowed the colour of the sweets to shine through.
A huge thank you to Cape Fruits and Kate Van der Westhuizen for trusting us with their re-brand.
This was an incredible project, not only in the design, illustration and layout aspects but we really got to know and understand our client on a new level, although we did not work directly with the client, we got to read the amazing stories related to TRACs CSI.
We worked on this project through Media Match, where Cecelia Porter ran the entire process. She oversaw and managed the project and we worked closely with her to produce this amazing book.
The theme was related to the huge Fig Tree which TRAC saved in the process of upgrading their roads. Each divider in the book showed an aspect of TRAC and the Fig tree, and the ironic symbolism of each.
Thank you to the entire team for the amazing work that was done on this book and thank you to Media Match for choosing us to be a part of this amazing project.